Last Updated: March 2026
Privacy Policy
RaceIQ s.r.o. (“RaceIQ”, “we”, “us”) is committed to protecting your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Slovak law. This Privacy Policy explains how we collect, use, store, and safeguard information when you visit our website or use our services.
Data Controller
The data controller responsible for processing your personal data is:
RaceIQ s.r.o.
Dunajská 8, Bratislava 811 08, Slovak Republic
Company Reg. No.: 55 835 376 | VAT: SK2122107845
Email: info@raceiqcars.eu
Information We Collect
We collect the following categories of personal data:
- Contact information — name, email address, phone number, and any details you provide through our contact form, booking form, or quote requests.
- Vehicle enquiry data — the make, model, and configuration preferences you submit when requesting a quote or making an enquiry.
- Usage data — anonymized information about how you interact with our website, including pages visited, time spent, referral source, browser type, and device information (collected only with your consent via analytics cookies).
- Cookie data — cookie identifiers and preference information stored on your device (see Cookie Policy section below).
Legal Basis for Processing
We process your data based on the following legal grounds under GDPR Article 6:
- Consent (Art. 6(1)(a)) — for analytics and marketing cookies, and for processing form submissions you voluntarily provide.
- Legitimate interest (Art. 6(1)(f)) — for necessary cookies required to operate the website and prevent abuse.
- Contractual necessity (Art. 6(1)(b)) — when processing is needed to respond to your enquiry or to take pre-contractual steps at your request (e.g. preparing a vehicle quote).
How We Use Your Information
- Respond to your enquiries and requests
- Process vehicle orders and provide personalised quotes
- Arrange viewings and after-sales support
- Improve our website and services through anonymised analytics
- Send marketing communications (only with your explicit consent)
- Comply with legal obligations
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
Data Sharing
We may share your data with trusted service providers who assist in operating our website and business (e.g. email hosting, analytics providers), but only to the extent necessary and under appropriate data processing agreements. We do not transfer personal data outside the European Economic Area (EEA) without ensuring adequate safeguards are in place.
Data Retention
We retain personal data for the following periods:
- Contact form submissions — up to 24 months from the date of submission, unless a business relationship is established.
- Vehicle orders and contracts — for the duration of the contractual relationship plus 5 years to comply with Slovak tax and commercial law.
- Analytics data — anonymised and aggregated; individual data is not retained beyond 14 months.
- Cookie consent preferences — stored in your browser’s local storage until you clear it or revoke consent.
Your Rights Under GDPR
As a data subject, you have the following rights:
- Right of access (Art. 15) — request a copy of the personal data we hold about you.
- Right to rectification (Art. 16) — request correction of inaccurate or incomplete data.
- Right to erasure (Art. 17) — request deletion of your personal data (“right to be forgotten”).
- Right to restriction (Art. 18) — request that we limit the processing of your data.
- Right to data portability (Art. 20) — receive your data in a structured, machine-readable format and transfer it to another controller.
- Right to object (Art. 21) — object to processing based on legitimate interest or for direct marketing purposes.
- Right to withdraw consent — you may withdraw consent at any time (e.g. by updating your cookie preferences or contacting us).
To exercise any of these rights, please contact us at info@raceiqcars.eu. We will respond to your request within 30 days. If you believe your rights have been violated, you have the right to lodge a complaint with the Slovak Office for Personal Data Protection (Urad na ochranu osobnych udajov Slovenskej republiky).
Cookie Policy
Cookies are small text files stored on your device when you visit our website. We use the following categories of cookies:
| Category | Purpose | Required |
|---|---|---|
| Necessary | Enable core site functionality such as page navigation, secure access, and remembering your cookie consent preferences. These do not track you across websites. | Yes |
| Analytics | Collect anonymised data about site usage (e.g. pages visited, traffic sources, time on site) to help us understand and improve the user experience. | No |
| Marketing | Used to deliver relevant advertisements and measure campaign effectiveness. May be set by third-party partners. | No |
You can manage your cookie preferences at any time using the cookie settings banner on our website. You may also configure your browser to block or delete cookies, although this may affect site functionality.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.
Children’s Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
Contact Us
For any privacy-related questions, data access requests, or to exercise your GDPR rights, please contact us at: info@raceiqcars.eu